Atomic features: small details that make a BIG difference (Part 3)
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In early 2016, the meditation app Calm was struggling to keep the lights on. They were still in #2 place behind Headspace – then the “Goliath” of meditation apps. Headspace had raised $38 million from investors and were spending heavily on marketing.
Atomic features: small details that make a BIG difference (Part 3)
Atomic features: small details that make a…
Atomic features: small details that make a BIG difference (Part 3)
In early 2016, the meditation app Calm was struggling to keep the lights on. They were still in #2 place behind Headspace – then the “Goliath” of meditation apps. Headspace had raised $38 million from investors and were spending heavily on marketing.